Monday, March 18, 2013

PHAMExpo Professional Hair and Makeup Show!

Got some exciting Press Release info this past weekend! As most of you know IMATS L.A. this year was moved up to January. In the years past it had always been held at the end of June. I was super bummed about not having an event to go to in June because I look forward to it every year! I was just informed that there will be a Professional Hair and Makeup Expo on June 29 and 30 in Pasadena at the Convention Center!
From the Press Release
(Pasadena, CA) – Thousands of makeup artists, hair stylists, vendors, manufacturers and enthusiasts will descend on the Pasadena Convention Center on June 29thand 30th to discuss, display, discover and learn from internationally famous beauty experts.  Completely new this year, PHAMExpo, a two-day hair and makeup show, is poised to take the world of beauty by storm.  PHAMexpo promises to be the ultimate place to discover the latest and greatest products, cutting edge technology and up-to-the-minute hair and makeup trends.  Highlights include discounted shopping opportunities, seminars by the industry’s top experts, and demonstrations by some of the world’s most talented artists and stylists. 

PHAMExpo is a great place to learn professional makeup secrets of top artists working in print, fashion, film, TV and theater industries. Talented artists this year include celebrity artist Valenté Frazier (Tyra Banks, Heidi Klum), Emmy winning artist Kevin James Bennett and Lime Crime’s Doe Deere.   These artists as well as world-famous hair stylists will be teaching classes and demonstrating techniques and styles throughout the weekend on three separate stages.  

The show’s sponsors, Obsessive Compulsive Cosmetics (OCC), Lime Crime, Royal & Langnickel Brush Company and Naimies Beauty Center, will all have a major presence at the show.  

Throughout the weekend, makeup companies will unveil new products and tools and offer discounts on must-haves. Cutting edge make up companies will be well represented by Addiction NV Cosmetics, Eye Kandy, Sugarpill, Violent Lips, Yaby, Saucebox and Pursebuzz, as well as industry pioneers and popular favorites Stila Cosmetics, MAC Pro, INGLOT and Eve Pearl.

Providing inspirational demonstrations and information for those wishing to explore a career as a professional makeup artist, will be representatives from April Love Pro Makeup Academy, Empire Makeup Academy and Ruby Makeup Academy.

PHAMExpo will be held Saturday, June 29 from 8:30 am-5 pm and Sunday, June 30 from 10 am-5 pm at the Pasadena Convention Center located at 300 Green Street, Pasadena, CA.  Tickets are priced from $35- 65.  More details on speakers, educators, vendors and special events are at or on Facebook @PHAMExpo

This is the first ever PHAMExpo but there are so many great lines that are going to be there, many of my favorites like OCC, Royal & Langnickel, Bdellium tools, Model in a Bottle, Inglot, Stila, Z Palette, MAC Pro, and so much more!

Non professionals are welcome to attend as well! This sounds like a fun weekend beauty event to attend. I'm already planning my trip! So excited! 

Visit to see a full exhibitor list and register to be notified when tickets go on sale.

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